Maspex in the AWS cloud

The Maspex Group every day works with a huge number of customers and products, in various business models. Therefore, it is very important to ensure a smooth operation and high availability of all websites representing the flagship brands of the manufacturer, regardless of the current network load, time of day or even time zone. For the company’s Marketing Department, the matter of key importance was the ability to launch new marketing campaigns in the shortest possible time and without having to invest in the equipment or infrastructure needed to build on-premise environments.

Atende’s engineering team suggested standardising all websites and transferring them to the Amazon Web Services (AWS) cloud. This approach has brought many benefits – investments in hardware and software to launch the websites are not needed anymore, and the resources are always readily available for the Marketing Department to put all its concepts into practice right away. This solution is highly scalable, which has advantages both when a campaign turns out to be highly successful and generates much traffic on the website, and afterwards – when the service can be simply terminated and all resources are released. Moreover, cloud services allowed changing the structure of IT expenditures and transferring them from the investment part (CAPEX) to the operating part (OPEX). This corresponds better to the structure of marketing costs and makes it easy to associate IT expenses with a specific marketing campaign. With a large number of websites and the frequency of launching them in AWS, Atende engineers had to structure the cloud architecture, the principles of creation and utilisation of resources, the compliance with established policies, and keeping costs under control. The Atende team currently supports all services operated in AWS and, in collaboration with Maspex, ensures that they are secure and efficient.